YEAR: 2019 – Present
AREA: Branding & Positioning, Distribution & Sales
Amorissimo was born in 2014, from the idea of his founder Mario Attalla and the inspiration of the two designers, Barbara Bologna and Marta Attalla, with the idea of creating a new beachwear concept.
The brand is characterized by an alternative design signature, strong and truly original; it has a wild, boho chic spirit with romantic notes and contaminations coming from around the world. The unique style is given from the choice of special fabrics and accessories, through the use of an exquisite workmanship.
Each collection is thought to be intergenerational and meet the taste of Amorissimo’s ideal woman: an uncommon woman, never obvious nor conformist, self-secure, looking for a product able to enhance her personality and femininity.
Amorissimo is totally Made in Italy, a distinctive value that positions the brand in the premium market segment.