YEAR: 2019 – Present

AREA: Branding & Positioning, Distribution & Sales


Runa Jewelry was founded by Lilya Areifulina in January 2013 in Moscow.
In less then a year, the collection has received much international buzz among top press and high profile people.

Liliya’s beautiful fine jewelry consists of antique gold, diamonds and sapphires. Key designs include elegant ear cuffs, full finger rings and body chains.

Although created for herself to begin with, Lilya’s creations became very successful in such a short time; designed with a very edgy aesthetics and flavored with Indian inspiration, combined with modern vibe which comes from her fascination in music, art, passion for travel and the different cultures absorbed throughout the years. Core to Runa’s aesthetic and philosophy is that her jewelry could be worn by both “mother and daughter” and passed on through generations.