YEAR: 2020 – Present
AREA: Distribution & Sales,
(skate)board is an aesthetic exercise.
“How to reinterpret the most iconic object of street culture using Italian craftsmanship?” .
The world is constantly in a state of motion.
People rushing from one thing to the next, from one place to another, forgetting to acknowledge the “here” and the “now”.
(skate)board takes this symbol of transient culture and deprives it of its key elements, speed and lightness.
By removing its wheels and replacing its flimsy deck with the firm ever lasting nature of marble creates a paradox:
a fluid form in motion, yet static and solid.