Analysing and identifying the primary and secondary markets for the «brands», determine their strengths and weaknesses (SWOT Analysis). Recognizing current fashion trends by converting them into sales strategies.
Understanding the competitive landscape discovering main competitors in terms of pricing and fashion style. Providing the information needed in order to shape an enhance brand identity.
A reason why your business exists. Regardless of whether you relocate, make operational changes, update your logo, re-launch your marketing message, or undertake other strategic or tactical changes, the vision of what you’re aiming to achieve.
Defining the target customer in the primary and secondary markets.
Analysing the potential customers spending power, style direction, taste and spending habits for each subcategory of the product