VICEVERSA

MARKET RESEARCH

Analysing and identifying the primary and secondary markets for the «brands», determine their strengths and weaknesses (SWOT Analysis). Recognizing current fashion trends by converting them into sales strategies.

COMPETITOR ANALYSIS

Understanding the competitive landscape discovering main competitors in terms of pricing and fashion style. Providing the information needed in order to shape an enhance brand identity.

BRAND MISSION

A reason why your business exists. Regardless of whether you relocate, make operational changes, update your logo, re-launch your marketing message, or undertake other strategic or tactical changes, the vision of what you’re aiming to achieve.

TARGET CUSTOMER

Defining the target customer in the primary and secondary markets.
Analysing the potential customers spending power, style direction, taste and spending habits for each subcategory of the product.

DIGITAL PRESENCE

Defining and developing the brand's digital presence and positioning in order to increase and enhance brand identity. Developing social media and communication strategy always tailor made.

E-COMMERCE SOLUTIONS

Analysing the current e-commerce solutions to improve the user experience, site performance, conversion rate and metrics. Identifying potential partner and new marketplaces for the brand.

MARKETING & COLLABORATIONS

Co-branding and partnership initiatives with established brands in different fields (design, lifestyle & beauty). Dedicated marketing strategies defining an online (banner, email, newsletter, social media, influencers) and offline marketing plan.

BRAND PRESENTATIONS & EVENTS

Defining the concept of the collection planning presentation and press days. Support in the organization of special events such as cocktails, private and dedicated sales (trunk shows and friends & family).

RETAIL / WHOLESALE

Understanding the expansion strategy through wholesale and retail channel (%). With particular attention to the wholesale market growth through department, specialty stores, and online platforms. Preliminary two-year growth plan.

BUDGETING

Seasonal comparison and growth analysis by market and specific client. Defining the % of growth and analysing the potential % of loss accompanied by alternative or complementary strategies.

SALES CAMPAIGN

Creating the digital material for the season, reaching out to potential buyers, buying offices and retail groups. Defining the campaign dates and appointments schedule. Organizing the space and staff training for sales campaign.

POST-SALES ACTIVITIES

Support in the post-sales activities from order confirmation to payments, billing, shipping and data collection of the previous season (sell through). Organizing sales promotions, swaps, sales incentives or dedicated trunk shows. Staff training and newsletters.

DEVELOPMENT

Support in the product development process from assessment to adjustments passing through style direction and definition of the collection structure.

PRICING STRATEGY

Creating an effective and competitive pricing strategy for the target market, by analysing mark-ups, margins and price range.

POSITIONING

Identifying the right market positioning through competitor analysis and customers definition.

MERCHANDISING

Collection assortment and merchandising strategy to fulfill market and trend requests as well as maximize production efforts.