YEAR: 2019 – Present
AREA: Branding & Positioning, Digital & Communication, Distribution & Sales
An urban daily couture. Inspired by sports, street style and graphics with a demi couture touch, in cuts and details.
A mix of a daily look, refined and accurate. Dresses from the 50s made with avant-garde fabrics like nylon and poly jersey. Jumpsuit and over constructed creations from the 80s, inspired by Alaia and Mugler school. Exaggerated volumes from the 90s, coming from Helmult Lang designs. All completed with embroidered top, sweaters and sweatshirts with the unique and distinguishable MCLXX sign.