YEAR: 2020 – Present
AREA: Distribution & Sales, Product & Merchandising, Branding & Positioning
Sabine Arias is a contemporary luxury brand. The romantic influence with a modern touch portrays it’s founder’s lifestyle, the designer whose name is the same as the label.
The unpretentious Carioca fashion style is a constant inspiration. Today, a solid company with credibility in the international market, dresses cosmopolitan women that can carry the fresh breeze of the beach to any place.
The unpretentious Carioca fashion style is a constant inspiration. Today, a solid and credible company in the international market supported by the sponsorship by the Brazilian government body ABEST which actively participates by supporting its internationalization project. It dresses cosmopolitan women who can bring the fresh beach breeze to any place.
Sabine Arias’s main idea is to create a series of pieces that can go around various places maintaining its natural sophistication. Noble materials, such as silk and lace are the focal point of her collections. The use of textures, hand painted or washed out fabric and local materials are what makes the brand so unique. The Brazilian aspect of the designer has always been present and it is part of the brand’s DNA. She is continuously seeking for novelty in her trips and research around the world and this is reflected on the fluidity of her creations: every season is like a sea wave, always on the move. The perfect product for the brand’s target consumer: the stylish contemporary woman.